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why there is no third choice besides expensive branded and bad goods?
Normally, a mature market segment will be divided into three layers.
01.Firstly, the high price and high quality top brand that leads the trend of industry
02.Secondly, the brand with middle price but high quality
03.Third, low-end brands based on low prices
However, in jewelry polishing tool field, there are only two levels of brands in pass few decades.
EITHER the top brands of high quality and high price: like EVE, Poliripiu ,Dedeco, Hatho, Cocker-weber leading the industry, they have a long history and lead the trend, absolutely excellent enterprise.
OR low-priced, low-quality Asian products, which mostly without production quality standards.
Why hasn't there been a medium-high brand ,for which can replace the top brand products?
There are three reasons：
▶01. the European traditional well-know brand has a long history, has a deep impression and big influence to consumer. What’s more ,they keep study the product and improved the demand of manufacture. which given them steady competitiveness in this market
▶02. Jewelry polishing tools belong to a small classification field ,no so much new-born enterprises , not to mention can be competing with old brands in Europe.
▶03.Most of the factories are centralized in Asia, China, India; but most of the products are only generic products of low-cost labor, would not consider about how to improve the use experience from the use process and improve the efficiency ; Only low prices but without soul.
ORO was created to solve the above problems.
01.Firstly, the high price and high quality top brand that leads the trend of industry
02.Secondly, the brand with middle price but high quality
03.Third, low-end brands based on low prices
However, in jewelry polishing tool field, there are only two levels of brands in pass few decades.
EITHER the top brands of high quality and high price: like EVE, Poliripiu ,Dedeco, Hatho, Cocker-weber leading the industry, they have a long history and lead the trend, absolutely excellent enterprise.
OR low-priced, low-quality Asian products, which mostly without production quality standards.
Why hasn't there been a medium-high brand ,for which can replace the top brand products?
There are three reasons：
▶01. the European traditional well-know brand has a long history, has a deep impression and big influence to consumer. What’s more ,they keep study the product and improved the demand of manufacture. which given them steady competitiveness in this market
▶02. Jewelry polishing tools belong to a small classification field ,no so much new-born enterprises , not to mention can be competing with old brands in Europe.
▶03.Most of the factories are centralized in Asia, China, India; but most of the products are only generic products of low-cost labor, would not consider about how to improve the use experience from the use process and improve the efficiency ; Only low prices but without soul.
ORO was created to solve the above problems.